The time has changed now with more and more entrepreneurs coming up i.e. a drastic growth in small businesses can be seen. Though your small business is at a benefit of being agile, free to change direction and automation, but still its not getting good number of customers like your competitors. So, make your small business look big and professional to your customers/consumers. But, the question is how?
Well, the winning strategy is a compilation of 4 steps given below:
#1: Have a Website
Almost 50% of the small businesses dont have a professional website and those who have it, have not updated it from a long time. But, having a web presence on the internet in this digital age is essential. In case its lacking then you are surely losing your potential customers. So, go for it; get a professional and personalized website developed today.
Having a responsive and mobile friendly website is the need of the time, as 90% of the people nowadays search using their mobile devices. In case you have a website, then make it user-friendly and update it in terms with the latest technology. And now with inception of various free tools and customized themes, getting a website developed is more than easier and cost-effective.
#2: A Fixed Marketing Budget
Though, you are having a small business whose revenue is not too high, but that doesnt mean you dont need any marketing budget. There is a common misconception that if you have a good product, it will sell by itself. But, thats not true. Marketing is vital in todays digital age. So, fix a marketing budget as per the revenue of your company to grow and reach to your prospective customers. As per surveys spending 11% of your total budget on marketing is enough to attain a strong position in the market. Do remember to spend it wisely!
#3: Leverage Social Media the right way
We all are aware about the benefits of social media nowadays and most of the small businesses have their presence on these channels. But, thats not all, what you need. Grow your social media presence just like your big competitors. Choosing the right channel and doing the relevant posting is important for it. So, take into account your target audience and the channel you want to grow, before proceeding. And the main thing, social media advertising is not free; you can leverage it by paying a small amount to reach more audience. Also, keep a track of your social activity, users, reach, etc. with tools.
#4: Fetch Money with Money
Its an old saying that money fetches money, just like other proverbs. So, spend money just like the big brands do. Thinking of your business being small? That doesnt matter; spend money within your budget on the right things to get more revenue.
Well, consistent marketing, a professional website and a strong social media presence is the key to growth even for your small businesses.