“If people like you, they will listen to you, but if they trust you, they will do business with you”, is a true saying when it comes to Business-to-Business Marketing. Be it getting office supplies, food and beverage services, telecommunication connections, marketing services or any other service for your business; all these transactions explain the importance of B2B Marketing and are vital for the success of the company in future. The B2B Market is known to be the largest of all the markets and building lasting associations is the most important goal in this market.
In this digital era, an in-depth understanding of B2B Marketing, its functioning and latest updates can enable you to embed your company in the industry and make your product seem like a staple. So, let’s start with the basics of understanding the world of B2B Marketing.
Understanding B2B Marketing
Business-to-Business Marketing is the process that involves the sale of one company’s product or service to another company. The marketing technique employed here is that buyer make the decisions based on the price and profit potential. The marketing process also involves building valuable relationships to guarantee lasting customers and it is employed by companies that consumers have no practical use and is also used by companies selling products and services bought by consumers and businesses alike.
Glimpse of customers marketed in B2B Marketing
The customer group is largely focused on four groups which are:
- Companies that use their products
- Government Agencies
- Institutions
- Brokers and Wholesalers
Process, Plan, and Tools
Your B2B Marketing plan must be focused on all the essential elements such as defining your target, understanding context, conversion goals, and channels including email, corporate image, and technical specifications.
Significant points to form the plan:
- The Product or Service; should be aligned to the needs of the customer
- The Target Market
- Pricing
- Promotion
In the age of digital selling, the best way to market your product or service is connecting online with your target audience. But, the question is that how will you determine what interests your TG and what impacts them? So, when it comes to knowing in-depth details and understanding your buyers, Google Analytics is the most effective reporting tool.
Through Google Analytics you will get insights about:
- What content is working and what is not
- Understanding visitors coming to your website
- Understanding the performance of your website
- Knowing where the visitors to your website are coming from
- Understanding how people engage with your website
- Understanding how people get to your website
In the B2B Market just having a website does not solves the purpose. There are visitors who would visit your website and contact you and then there are visitors who would just visit your website and will not leave a query or contact you, but may be a potential contact. So, how would you know them and get any details about them? Because, until and unless you are not understanding the need of people visiting your website, you may not get the desired results.
Well, Google Analytics has a solution for this problem also. Within Google Analytics, there is another tool that helps you “identify your web traffic into real business contacts”. It gives specific information about the businesses that are sending visitors to your website.
Here’s all the information you will get through this add-on.
- It gives you company names – Yes, you can get to know about the company visiting your website.
- It gives you email addresses, contact, and company info – You can download some of the visitors’ email addresses in a file, but those majority of leads might not be the direct contact you need.
Take the next step forward…
With all the information and insights in-hand, you can explore infinite possibilities to mark your footprints in the world of B2B Marketing. You can pick the best leads and roll out Email campaigns, reach out to them via Linkedin messaging, Calling and discuss with them about your products/services and the business possibilities you can offer to them.
So, it does a lot and there’s much more that you can look into such as how to pick the best leads, how you can use them to run ads, reach clients and much more. Because it is all about the potential of who you know and who they know is where powerful connections happen!
