Shifts For 2020: Mobile Service Economy

Mobile Phones have undoubtedly made life easy. As the world spends more and more time with mobile devices, mobile will continue to grow as the place where discovery, consideration and purchase can all take place. Leaving no stone unturned, they have not only acquainted people with technology and its benefits but has also become a […]

Gender Positive Ads on Social Media: Impact and Influence

Overview Every now and then, we come across hundreds of posts on social media platforms, especially Facebook. All the posts have an idea behind and target specific group of people. In order to know people’s interests better, Facebook conducted a survey around US audience which clearly depicted that gender positive messaging is doing wonders. It […]