In the digital era, as Erik Qualman puts it, “we don’t have a choice on whether we Do social media, the question is how well we do it”. Yes, you heard it right. Being a brand the way you communicate with your audience makes a huge impact on them. When it comes to communication, there […]
In the digital era, a business has to be adaptive to new technologies, emerging new marketing platforms, and promotional tactics . Be it a technology update, marketing strategy or promotion of your product/services; keeping up your business in pace with all these changes can be quite a challenging task. But, being an owner of a […]
Owning a business in this digital era is quite demanding and challenging. From managing employees, keeping a track of production process to organizing all your notes, payments, and details in one place, can be quite a task. And gone are the days when managing all your business-related tasks in files was important, now is the […]
Facebook offers a potential audience of over 1.3 Billion people and with more than 2 Billion messages sent between people and businesses, both automated and people-initiated; it has become every brand’s favourite. However, with time the popularity of Facebook Messenger has also increased and with the integration of chatbots it has become the favourite of […]