Emotional Advertising – Making a Difference

Be it a heinous crime or a positive development, Social Media has played an important role in voicing out the opinion of a common man. In no time the social media channels are buzzed with comments, reactions and news articles portraying the emotions of people over an incident. Furthermore, brands and celebrities are also seen […]

The Great Indian Brand War – ITC vs Dabur vs Pepsi

The #SayNoToConcentrate campaign by ‘B Natural – ITC’ has got a new twist added to the story by both the targeted brands ‘Tropicana – Pepsi’ and ‘Real – Dabur’ replying with full zeal and enthusiasm. Looking back, the war started when B Naturals directly attacked at both the brands by inviting them to make Indian […]

5 Things Entrepreneurs Need to Know About Digital Marketing

In the digital era, a business has to be adaptive to new technologies, emerging new marketing platforms, and promotional tactics  . Be it a technology update, marketing strategy or promotion of your product/services; keeping up your business in pace with all these changes can be quite a challenging task. But, being an owner of a […]

5 Must-Have Mobile Apps for Business Owners

Owning a business in this digital era is quite demanding and challenging. From managing employees, keeping a track of production process to organizing all your notes, payments, and details in one place, can be quite a task. And gone are the days when managing all your business-related tasks in files was important, now is the […]

Tips to Leverage Facebook Messenger for Business Growth

Facebook offers a potential audience of over 1.3 Billion people and with more than 2 Billion messages sent between people and businesses, both automated and people-initiated; it has become every brand’s favourite. However, with time the popularity of Facebook Messenger has also increased and with the integration of chatbots it has become the favourite of […]

The 5 Point Guide to Start with WhatsApp Marketing

Whenever there is a discussion about Social Media Marketing Channels and Campaigns, you instantly think of Facebook, Twitter, Instagram and LinkedIn because of their popularity and opportunities they offer to brands and businesses. However, with the change in marketing styles and budding messaging apps the lens of campaigns and marketing has started to shift towards […]

How to run an Influencer Marketing campaign on Instagram

In the era, where everything is instant and automatic; social media has opened many new avenues for businesses and brands across the world. In recent years, Instagram has become the next favourite of not only brands, but also is the first choice of Bloggers across every category. It has become a new home for Influencers […]