Key elements of a digital marketing strategy

“What’s going to get people excited”, is the first thing that pops in the mind of a digital maniac when it comes to laying out a successful Digital Marketing strategy. While the digital space is buzzed with umpteen campaigns, contests, ads, and content kicked off by various brands there are only some that stand out […]

YouTube Tricks & Hacks you need to know right now

Social Media is a powerful way to create the “Know, Like, Trust” factor with your community. And when it comes to social channels Facebook, Twitter & Instagram always top the list and somehow YouTube often gets left out. But, there is a lot happening in the YouTube space with myriad of content being uploaded daily. […]

Behaviour and Persona Analysis in Social Media

“Social Media is more about Sociology and Psychology than it is about Technology”. Facebook, Twitter, Instagram, Snapchat, and many other social platforms make the statement “too many choices spoil the decision”, true. The decision to share how much with the world has become more difficult. Every platform is designed with distinctive features and usability that […]

Mobile Apps in India – Growth and Industry Trends

The mobile app market is growing faster than a beanstalk and with the rise in the demand it is expected to grow bigger by the years. Being a developing country, India’s growth rate in respect to Mobile App development has increased over the years. The demand is growing and businesses are keen on launching their […]

E-commerce Companies Marketing Budget: A Comprehensive Study

The ecommerce market is seeing a steady growth with many new start-ups coming up every day. While, in last few years, some brands have brought a revolution in the ecommerce world like Amazon, Flipkart, Myntra, FirstCry.com, Caratlane, eBay, Infibeam, Pepperfry, PayTM, and many more. Thus, the main question that every ecommerce marketer, especially novice is […]

E-Commerce Trends to Rule in 2017

The time has changed now and this internet era has greatly changed the way we shop, as now everything can be bought online that too without the use of physical money. 2016 witnessed a sharp growth in the e-commerce sector, which is going to get unstoppable in 2017. Even the wide adoption of mobile browsing […]

Top Social Media Predictions for 2017

The New Year rang in with some promising resolutions, revolutionary changes across the globe and predictions. Talking about predictions, this year also there are some things and events buzzing around that what will rule the Social Media. “Love me or hate me, but you cannot ignore me” goes perfectly with Social Media. The ever-shifting landscape […]

Snapchat for Business – Do’s and Don’ts

The reach of Social Media is global and on the ever-growing rise. The regular updates, selfies and every activity on the social channels makes it apparent that it rules the world so much that it has become a lifestyle and is likely to continue being a dominating force in our lives. Facebook, Twitter, and Instagram […]

Facebook Pixel – The perfect solution to track your Facebook Ads

What started as a social networking site has now become a social business hub. Facebook is ever evolving with its innovative and commendable features. And one of the not-to-miss feature is Facebook Pixel. It is being touted as one of the best tools, which can be utilized to evaluate the success of your ads. The […]