Airbnb has redefined its marketing strategy by moving away from search advertising to focus more on expansive brand campaigns and strategic public relations. This shift is aimed at leveraging the power of Airbnb’s already strong brand recognition. By early 2021, this change led to a notable reduction in marketing expenses by 28%, underscoring the efficacy […]

At Finessse Interactive, we’re passionate about diving deep into what really makes your customers tick. Our approach isn’t just about meeting needs—it’s about anticipating them. By understanding the psychological drivers behind your customers’ decisions, our Customer-Centric Marketing Strategy not only catch the eye but also resonate deeply. What exactly motivates your customers and how you […]

Zero-party data is set to be a game changer, similar to the impact CRM systems had when they first hit the scene. By getting customers to share their likes and dislikes directly, brands can tailor experiences like never before, which not only boosts loyalty but also sharpens decision-making for growth across various markets. Zero-party data […]

The influencer marketing platform isn’t just gaining momentum—it’s absolutely exploding. We’re talking about a projected $24 Billion by the end of 2024, as per Influencer Marketing Hub. That’s not just impressive; it’s a clear signal that this strategy is where the future of brand engagement lies. Businesses are teaming up with influencers, the digital era’s […]

WRITE AN EXCERPT

Artificial intelligence (AI) is emerging as a linchpin of innovation. It’s fascinating to see AI seamlessly integrate into our operations, enhancing efficiency and propelling our products to new heights. Yet, as we delve further into this technological frontier, we encounter a complex maze of ethical considerations, particularly around copyright and intellectual property rights. Consider the […]

A technology that doesn’t just understand the words we say but also grasps the intent behind them, interacting with us in a way that feels completely natural. This isn’t a glimpse into the distant future—it’s the present reality presented by Natural Language Processing (NLP) within digital marketing. Standing at the prime of artificial intelligence, NLP […]

The integration of AI into marketing practices has been nothing short of revolutionary. Initially, the adoption of AI was perceived as a tool for automating daily tasks — indeed, it liberated countless hours previously dedicated to data entry, content scheduling, and manual analysis. Yet, the influence of AI extends far beyond these operational efficiencies. It […]

When building a website, the ultimate goal is to make it accessible and engaging for both users and search engines like Google. SEO is the bridge that connects your content on your website with potential visitors, guiding search engines through your site to ensure your content reaches its intended audience. The Google SEO guide outlines […]

Marketing has witnessed a 360-degree change. Gone are those days when marketing was limited to tangible means like out-of-home (OOH) advertising and newspaper advertising. In today’s digital-driven world, businesses use marketing strategies to connect with their audience and grow. Out of these, performance marketing is emerging as a powerful strategy in advertising. This form of […]

India is at the forefront of a digital revolution, now home to over 800 million internet users and ranked as a global leader in connectivity. This surge is powering our e-commerce to potentially reach $200 billion by 2026.  Interestingly, this groundbreaking shift in 2023 led to digital ad spending overtaking TV, grabbing a 44% market […]