Weaving Digital Magic For 25 Years From being a Creative Head to Developing Ideations to driving projects and several transitions in between marks my transformative journey. I have a heart for creating designs and infusing my strategic, process-driven mindset. With a rich background in Design, Ideation, and Conceptualization, I passionately turn ideas into reality both on canvas and beyond. My career spans over 25 years in the digital industry. I have witnessed how the .com arena drove businesses and how they have transformed from the conventional offline means of doing operations to switching to an online model. I've first-hand experience in adapting to the significant milestones in the digital realm with the rise of platforms like YouTube and the explosion of social media networks. My expertise lies in understanding the intricate nuances of the digital sphere. I have honed my skills by adapting to the ever-changing technologies and trends that have shaped the industry. Over the years, I have developed a profound understanding of leading digital platforms, social media platforms, Paid Campaigns, Online Reputation Services, Google Ads, and Email Marketing coupled with an analytical mindset that allows me to navigate the complexities of the digital landscape with ease.