Airbnb has redefined its marketing strategy by moving away from search advertising to focus more on expansive brand campaigns and strategic public relations. This shift is aimed at leveraging the power of Airbnb's already strong…
Read moreHow to create a zero-party data strategy?
Zero-party data is set to be a game changer, similar to the impact CRM systems had when they first hit the scene. By getting customers to share their likes and dislikes directly, brands can tailor…
Read moreTop 5 AI Marketing Tools to Grow Business in 2024
Okay, let’s take a moment to appreciate AI's monumental strides in marketing over the last year. It’s not just impressive; it's revolutionary. Now, for the small teams or solopreneurs among us, this evolution is not…
Read moreEthical Implication of automation in marketing— data privacy & consumer consult
Artificial intelligence (AI) is emerging as a linchpin of innovation. It's fascinating to see AI seamlessly integrate into our operations, enhancing efficiency and propelling our products to new heights. Yet, as we delve further into…
Read moreHow NLP applications can improve your marketing strategy?
A technology that doesn't just understand the words we say but also grasps the intent behind them, interacting with us in a way that feels completely natural. This isn't a glimpse into the distant future—it's…
Read moreThe transformative power of AI in Martech
The integration of AI into marketing practices has been nothing short of revolutionary. Initially, the adoption of AI was perceived as a tool for automating daily tasks — indeed, it liberated countless hours previously dedicated…
Read more5 Strategy for Performance Marketing in 2024
Marketing has witnessed a 360-degree change. Gone are those days when marketing was limited to tangible means like out-of-home (OOH) advertising and newspaper advertising. In today’s digital-driven world, businesses use marketing strategies to connect with…
Read moreHow did Food Delivery apps have cracked the code with the right marketing strategies?
India is at the forefront of a digital revolution, now home to over 800 million internet users and ranked as a global leader in connectivity. This surge is powering our e-commerce to potentially reach $200…
Read moreDigital marketing trends and predictions for 2024
Digital marketing is a creative realm that is constantly evolving and changing. As we have swiftly stepped into 2024, some trends and predictions are expected to be prevalent in the marketing landscape. As a digital…
Read moreUnion Budget 2024-25: Travel Industry and Digital Transformation
The recent Union Budget announcement has significantly focused on the transformation of various travel destinations, positioning them as prime tourist spots for this FY. Announcing interest-free loans for states and giving a special mention to…
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