Ever wondered why certain ads make you hit pause on your endless scroll through your social media feed? In this digital era, where the average attention span is shorter than that of a goldfish, catching…
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Sustainable and Ethical Marketing: Rethinking Impact
Have you ever paused mid-campaign to consider the environmental impact of your advertising efforts? I recently did, and I was astounded to learn that a single campaign could generate as much as 5.4 metric tons…
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Why is influencer marketing an effective brand-growth strategy?
The influencer marketing platform isn't just gaining momentum—it's absolutely exploding. We're talking about a projected $24 Billion by the end of 2024, as per Influencer Marketing Hub. That's not just impressive; it's a clear signal…
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5 ways to increase social media reach organically
Having worked on numerous campaigns each year, it's no secret that the decline in organic social media reach has become a real challenge. Over recent years, platforms like Facebook, Instagram, and Twitter have tweaked their…
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5 ways to decode the metrics of social media optimization
Regardless of whether you operate a small business, possess extensive marketing experience, or serve as a dedicated social media manager, the ever-evolving guide to social media optimization presents a wide range of dynamic elements. As…
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5 Tips to Reclaim Your Brand’s Social Media Identity
Your brand's social media branding is your digital fingerprint—a unique and invaluable asset. It's not just about being present; it's about leaving a persistent mark and nurturing genuine connections with your audience. Yet, in the…
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How can businesses effectively use social media marketing in their digital marketing strategies?
Social media platforms have transformed into dynamic hubs for brand promotion, customer engagement, and audience outreach. To unlock milestones in the social media arena, businesses must employ tailored social media strategies that align with their…
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What is personal branding and why is it important? And, How to do it?
Personal branding is the process of helping people see you as more than just your job title or business card. It's about putting together a coherent image that represents who you are as a person,…
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What Are 2022 Social Trends?
What is the Social Trend in 2022? Trends have this annoying tendency to change with every new day. But as much as we may hate it, it has become crucial to keep a tab on…
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Social Media User Behavior Changes after Pandemic
All of us are virtually affected by the COVID-19 pandemic. Things that grew suddenly and involuntarily include wearing masks, social distancing, restrictions on traveling, stopping public transports, etc. At the same time, people sped up…
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