Ever wondered why certain ads make you hit pause on your endless scroll through your social media feed? In this digital era, where the average attention span is shorter than that of a goldfish, catching…
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Top 8 Digital Marketing Trends That Will Rule in 2020
In 2020, we may witness some significant changes in the digital marketing landscape as some great technologies which have been gaining momentum over the years may make a significant impact this year. The paradigm of…
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Merits and Demerits of Social Media – The Impact on Our Society
Facebook opened its shop in 2004 and it took merely 15 years for its user base to grow from 0 to 2.2 billion. Twitter came 2 years later and currently has over 330 million active…
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A Report on Social Media’s Role and Impact on 2019 Lok Sabha Elections
“The youth of India do not watch the television anymore. They see videos on YouTube. They go to social media to get their information.”, TV Mohandas Pai, the IT industry veteran told the India Today…
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23 Must-Have Business Apps for Modern-Day CEOs
Why Business Apps are Important? For any CEO, running an organisation takes most of his/her time and is mostly on the go - Meetings, events, conferences and a lot more, having a balanced and punctual…
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The CEO’s Guide to Evaluating Social Media Marketing Efforts
As the CEO of the organization, it’s important to keep a constant tab on your company’s social media communication and marketing efforts. Apart from the fact that social media has proven to be one of…
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How CEOs Are Using Social Media – 15 Interesting Facts & Stats with Takeaways
With the growing trend of adopting digital technologies in every industry, the competition among the rivalries has grown to an unimaginable extent and it continues to throw new challenges for businesses everyday as the players…
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USAGE OF EMOJIS IN BUSINESS COMMUNICATION
There was a time when people would write thousands of words to explain their thoughts and reactions. However in today’s world, an emoji or an emoticon is enough to describe it. The phrase, “A picture…
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Recap – Top 7 Ad Features Introduced by Facebook Recently
Facebook is arguably the most successful social media channel. Advertising on Facebook provides brands with numerous opportunities to create their presence on the social sphere along with generating quality leads or sales. Facebook advertising…
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5 Major Changes Undertaken by Facebook Post Cambridge Analytica Scandal
5 Major Changes by Facebook Post Cambridge Analytica Scandal Facebook (FB) has promised to roll out numerous iterations since the debacle of Cambridge Analytica. It’s working on improving the way it gathers and uses user…
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