Boosting online sales is the prime objective for every business, regardless of its size. Whether you operate a small-scale local store or run a designer online store, enhancing sales via digital platforms appears deceptively simple. It is anticipated that by 2024, 21.2% of total retail sales will happen online. Implementing effective techniques can significantly enhance your store’s visibility, credibility, and customer engagement.
Since 2024 is around the corner, now is the time to incorporate new and improvised e-commerce store sales strategies to thrive in the ever-changing digital marketplace. We have added seven essential e-commerce store sales tips that will help you gain a competitive edge.
7 Tips to Increase E-Commerce Sales in 2024
- Have A Secure Website
While planning for an e-commerce store sales strategy, one of the most prominent factors that we must not overlook is having a secure website. It is important to safeguard your brand and customers against any kind of fraud or identity theft.
In recent times, consumers have become more cautious about data security, and they prefer to engage only with brands they are confident about.
Your eCommerce website needs an SSL certificate for secure, encrypted connections. SSL authenticates and encrypts data between web servers and browsers, ensuring a safe online environment. A secure payment gateway ensures that customers can make transactions safely. When shoppers trust that their financial information is protected, they are more likely to make purchases, leading to increased sales and customer loyalty
- Fully SEO Optimize Your Website/Store
Is your eCommerce store appearing at the top of the Google search results? Are you getting enough traffic? If you are unsure about the results, chances are your store is not fully SEO-optimized. Effective SEO Strategy plays a vital role in enhancing a website’s traffic. By strategically working on keyword research, refining product descriptions, and improving site structure, your store can become more search engine-friendly.
Without SEO, your store may not rank in organic searches, which is the most effective way to attract potential customers. Organic searches drive nearly 50% of all search engine traffic, so you may want to rank for industry keywords used by customers searching online.
With a well-optimized e-commerce store, you rank higher on search engine results and create intuitive menus to enhance the overall user experience, encouraging visitors to stay longer and explore your products.
- Quality Product Images and Descriptions
You know what you show and sell. Make sure to sell products that interest your prospective buyer in the first place. Bring in the aesthetic appeal of your product and service. Establish your brand as a trustworthy and customer-focused choice in the competitive online market.
Make an extra effort to enhance online store sales by incorporating high-resolution visuals and a compelling and detailed description that gives complete information about your product. For example, if you are selling jewellery, ensure to add precise details about the product, including the embedded stones, plating, weight, etc. This will give customers a complete idea of your product and give them a real feel for it.
These efforts will help in garnering trust and confidence among your customers. Always remember that creativity will walk with you in the long run.
- List Your Products on Top Search Engines
Every online business retailer must leverage top search engines to feature products on Bing Shopping and Google Merchant Store—two of the most popular dynamic platforms that have redefined the online shopping experience. Enhance visibility, draw in customers, and effortlessly amplify your sales. You can sell most of the products at a relatively low acquisition cost.
- Provide exceptional customer support
You have showcased the products beautifully on your website or store. But let’s say a customer has a query. How would you deal with it? Who would listen to your potential customer’s queries? It’s the customer support team that takes good care of it.
For any store, small or large, it is a must to have strong customer support. Many e-commerce stores don’t take the time to provide truly exceptional customer service.
Take customer service very seriously and make it a point to provide exceptional customer service via live chat, email, and social media platforms. Promptly address customer inquiries, concerns, and issues. Positive interactions build trust and encourage repeat business and referrals.
- Leverage the use of social media marketing
A report suggests that approximately 4.9 billion individuals worldwide are active on social media platforms. You can utilize the power of the evergreen platform to create compelling content, execute precision-targeted advertisements, and partner with influencers for a broader search.
Make creative campaigns, interactive posts, and influencer partnerships to foster genuine connections. By tapping into the diverse social media landscape, you can cultivate loyal followers, enhance customer engagement, and promote your brand authentically. Leverage the dynamic features of social media platforms, ensuring your brand resonates authentically and meaningfully with your audience, fostering lasting relationships, and driving growth for your business.
- Enhance Conversions with Retargeted Ads
Did you know that only 2% of visitors purchase on their first site visit? Retargeting aims to engage the remaining 98%! This is particularly important for B2B companies, as they outperform B2C by 400% in conversions.
Crucial statistics underscore retargeting’s significance:
- Retargeted ads boast up to 10% higher click-through rates than display ads.
- Retargeting could elevate conversions by as much as 150%.
- The cost-per-click for retargeting is approximately 50% lower than search ads.
We bet these eCommerce sales strategies we have outlined in this article will help you grow your online store sales and increase your overall visibility and revenue. You can build your customer trust and drive sales to your online store. Be proactive and adapt to the challenging marketing trends and engage your audience to foster long-term success in the competitive e-commerce landscape.
For professional service, get in touch with Finessse Interactive- India’s most trusted and leading e-commerce SEO agency that offers a complete line of SEO services. Finessse panel of experts capable of drafting e-commerce store sales strategy and helping increase your online store sales.
