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Content Marketing VS Content Strategy

Content Strategy vs Content Marketing: What’s the Difference?

“Content isn’t King, it’s the Kingdom”- Lee Odden Content terms intertwine leading to confusion among marketers & business owners alike: Content Strategy and Content Marketing. While these terms may serve distinct roles within the realm of digital marketing. We embark on a journey to resolve the confusion behind these terms and shed light on their […]

SEO Strategies 2024

Why A Site Doesn’t Rank Despite Good SEO?

The world of Search Engine Optimization (SEO) is evolving at a rapid pace, posing a new set of challenges & opportunities for businesses. It is challenging for digital marketing professionals, experts, agencies or in-house individuals to imbibe all the SEO strategies together.   Organisations need to keep pace with these trends to thrive in the competitive […]

Content Strategy

7 Key Metrics In Measuring Content Effectiveness

Content acts as the bridge between brands and audiences. With the medium of content, companies can convey their identity, values, and offerings to potential customers. Curation of content should be made in such a way that it sparks curiosity, resonates with customers and entices them to engage with your content.  Do you feel your content […]

Digital Marketing Career

Impact of Technological Advancements in Digital Marketing Careers

Today’s digital world is rapidly increasing & evolving at an unprecedented pace. The continuous evolution of emerging technologies has brought about significant disruptions in traditional marketing methods. Consequently, this transformation has given rise to digital marketing career opportunities. Digital marketing, characterized by its dynamic and data-driven nature, has become an essential component for businesses seeking […]

Social Media Marketing Strategy

How can businesses effectively use social media marketing in their digital marketing strategies?

Social media platforms have transformed into dynamic hubs for brand promotion, customer engagement, and audience outreach. To unlock milestones in the social media arena, businesses must employ tailored social media strategies that align with their goals and resonate with their target audience. Whether you are a seasoned marketer or just starting your journey in social […]

SEO Strategies 2023

5 Core SEO Strategies in 2023 to Boost Website Performance & Ranking

What Are SEO Strategies in 2023? Traffic has the potential to get leads. Increasing organic traffic is a challenge to lead online businesses. SEO is pivotal in raising search engine results pages (SERPs) and increasing site visibility to generate more traffic.  As we venture into 2023, the landscape of SEO (Search Engine Optimization) continues to […]

Analytics Tools

GA4 vs Universal Analytics: What’s the Difference?

Change is the only constant. This is applicable in every case. However, it becomes challenging to adapt to a new and revised platform. Many marketers and business owners find it difficult to embrace the switch. There is a lot of fuss between Google’s old analytics tool and the latest build. Most marketers are not to […]

Web Designing Trend in 2023

The 9 Most Interactive Web Design Trends for 2023

The 2023 web design trends herald the arrival of the next stage in internet evolution. The digital trends mirror emerging technologies and their influence on society, and the past year has provided designers with abundant inspiration to incorporate into their work. The web design trends of 2023 represent a dynamic assortment, embodying a multitude of […]