The recent Union Budget announcement has significantly focused on the transformation of various travel destinations, positioning them as prime tourist spots for this FY. Announcing interest-free loans for states and giving a special mention to Lakshadweep, this country island is now at the forefront of being a tourist hub in this FY. This development becomes […]

Are you aware that every second Google processes a staggering 40,000 search queries? This adds up to a daily total of approximately 3.5 billion searches globally, as highlighted by Internet Live Stats. Google has become an integral part of our online lives, to the extent that a striking 75% of users never venture beyond the […]

Every year, marketing’s rulebook gets rewritten. It’s not just about trends; it’s a rollercoaster ride through global events and tech advancement. Take 2020: the pandemic didn’t just tweak digital marketing – it turned it on its head. User targeting? Completely remapped. Fast forward to 2022, with the world stuck with intercountry conflicts, and in 2023 […]

In the ever-evolving digital advertising market, scaling up isn’t just important—it’s crucial for staying ahead and satisfying client needs in a dynamic competitive marketplace. As 2024 unfolds with its new strategies and Marketing trends 2024, the role of the (Chief Marketing Officer) CMO leadership vision becomes increasingly vital in steering digital growth. Here at our […]

A million-dollar question that is still lingering! What is the impact of Dark Social on Analytics in 2024? But before we understand the impact of dark social, as a reader you need to understand the basics behind this term. ‘Dark Social’, is an intrusive yet something commonly used term by every marketer. It’s all about […]

Choosing the best Operating System for Marketing in 2024 – be it Android, or iOS – is not just involve the tech ecosystem factor, it’s a strategic marketing move for optimizing our campaigns. Each platform has its unique strengths: Android offers unmatched reach and customization, and iOS is the key to a high-end consumer base […]

The sphere in Las Vegas is turning heads in the world of global advertising, and trust me, it’s not just hype. This marvel isn’t just a stunning structure; it’s leading the charge in outdoor media advertising, showcasing what digital out-of-home (DOOH) advertising can really do. The MSG Sphere isn’t just another venue. It’s a symbol […]

In the digital marketplace, there are numerous businesses available. However, not all businesses rank on the first page. Not all the products are featured at the top. What is even more challenging is that small businesses have to make a compelling mark and grab a good share of the audience in this deep ocean of […]

Having worked on numerous campaigns each year, it’s no secret that the decline in organic social media reach has become a real challenge. Over recent years, platforms like Facebook, Instagram, and Twitter have tweaked their algorithms for a better user experience and subtly encouraged businesses towards paid promotions, leading to a decline in organic reach. […]

Regardless of whether you operate a small business, possess extensive marketing experience, or serve as a dedicated social media manager, the ever-evolving guide to social media optimization presents a wide range of dynamic elements. As a marketing professional, you dedicate substantial time and energy to crafting captivating content that communicates your brand’s narrative. But, for […]

Your brand’s social media branding is your digital fingerprint—a unique and invaluable asset. It’s not just about being present; it’s about leaving a persistent mark and nurturing genuine connections with your audience. Yet, in the ever-evolving competition, maintaining and reclaiming your brand’s social media identity can feel like a daunting task. Most businesses make this […]