Implementing a solid SEO strategy for a good digital presence is crucial but it has always been put on the back seat by many organizations/companies. Behind website re-designs, client approvals, improving UX & UI, basically behind almost everything. Even when SEO is considered in the blueprint, convincing the c-suite to prioritize, allocate sufficient budget, find […]

It has been more than 2 years since Google announced that they are redesigning Adwords for marketing in a mobile – first world because of the massive usage of smartphones to search anything on Google. Today in 2018, Google has released a lot of cool new features for Google Ads that are now available to […]

The phrase ‘Data Breaching’ has been widely trending across the web in the recent times. Over the years we have witnessed that there have been several data leaks of personal information of people around the globe that is used on daily basis. In some cases, the data breached was made encrypted and inaccessible to the […]

For an enterprise, to have a good online presence, having an attractive and professional-looking website is one of the essential requirements – It boosts the credibility and online image of the enterprise. Living in 2018 has made us experience incredible technological advancements that are providing user friendly experiences across the digital platforms.  However, few among […]

As the CEO of the organization, it’s important to keep a constant tab on your company’s social media communication and marketing efforts. Apart from the fact that social media has proven to be one of the most effective marketing channels, it’s also a PR channel which connects your company with the target audience and public […]

In today’s time consumer behaviour is one of the most detailed and on-going research works that take place in this world. The preferences and choices of consumers change as per technology and convenience. With the availability of world’s information in their pockets, their hearts and minds can be won and lost in mere seconds and […]

In 2010, GSMA organized Mobile World Congress under the theme “Vision in Action,” with visionaries talking about the insights of upcoming technologies and what entrepreneurs should focus on developing to make technology even more user friendly. Eric Schmidt, then the CEO of Google in the same event put forward a thought for designers to follow […]

‘Today if you ask a smartphone user whether they use mobile browser for visiting a website that they excessively use or use its native app’, it is likely that you will get the answer as – Native Application. It is because; native applications are reliable, load faster, enable you to work offline, have push notifications […]

With the growing trend of adopting digital technologies in every industry, the competition among the rivalries has grown to an unimaginable extent and it continues to throw new challenges for businesses everyday as the players continue to innovate and improvise in the race to stay ahead. The advancement in technologies and its marketing science have […]

It is no hidden fact that the digital platform of India is witnessing its unbelievable growth with sky being the limit. While the digital era in India is revolutionizing, it has become important for the CEOs or the business heads to have a detailed knowledge about the latest trends and facts about the emerging and […]

There was a time when people would write thousands of words to explain their thoughts and reactions. However in today’s world, an emoji or an emoticon is enough to describe it. The phrase, “A picture is worth thousand words,” can perfectly be replaced by “An emoji is worth many characters.” Emojis are basically based on […]