Digitalization and strategies are constantly evolving, and before you know it, a brand-new digital trend will emerge. If teleportation had been possible, every marketer would jump ahead to the new year to see what’s next in digital marketing. Because we are still in the age of predictions, we must settle for a forecast of what is to come and build a case for what digital marketing will look like in 2023. Buckle up, because we’re about to ride into the future to see the top digital marketing trends for 2023.
- The Metaverse
Meta (Facebook) is the current owner of the Metaverse, which is often referred to as a virtual world within a world. It is a previously unknown digital universe in which virtual or augmented realities interact to create an interactive environment for all.
Having a digital representation of oneself in a future world where you can do whatever you want appears to share many similarities with video games.
Because of a network of realities/virtual universes where space exists nearly everywhere, social trade is now possible. As a result, today’s digital marketers have discovered a way to fill that void and create a completely new type of digital marketing with video.
Tradeable tokens are digital assets that can be bought and sold. Each NFT (Non-fungible Token) bears a distinct token that identifies it as the original and yours alone. NFTs are making their way into marketing, in addition to art and technology.
As part of their marketing strategy, NFTs are given away in a lottery. A great example is Marriott Bonvoy’s raffle for a free NFT and 200,000 Bonvoy points.
Digital marketing strategies have been used by Adidas, Marriott, and other high-end companies. Increased use of NFTs as a marketing tool will open up new avenues for growth and opportunity.
- Digital currency
Cryptocurrency is one of the hottest trends in the Instagram version of the financial world. Despite the fact that no one foresaw its eventual success, it entered the market and gradually swept the competition under the rug. As a result of the high rewards, there are between 10 and 12 million active crypto investors in India, and this number is expected to grow.
Millennials, who see cryptocurrencies as hip and futuristic, are increasingly interested in investing in them. To raise awareness and give investors a taste of this new investment opportunity, cryptocurrency investment platforms are capitalising on the younger generation’s desire for free cryptocurrency.
Cryptocurrencies, like Google Pay, can be used to purchase groceries and other necessities.
- Social Commerce
China has already established a billion-dollar business out of social commerce, whereas India is just getting started. Brands use social media platforms to promote their products live, and the audience can buy the product right away.
Brands can use Instagram’s Shop feature to add a Show Now button to their live videos. Social commerce, which has reduced the time it takes for customers to go from seeing an ad to purchasing something, is one of the best digital marketing trends for 2023.
- Voice Search
A study found that 55% of teenagers use voice search on a daily basis. As evidenced by the widespread use of technology among today’s youth, voice search is poised to gain traction in the coming years.
Voice search, which most of us got with our smartphones in 2014, is becoming more popular. Furthermore, smart speakers are becoming increasingly popular, with 20% of households purchasing Alexa and Google Home smart speakers. The gradual acceptance of voice-controlled devices by the general public indicates that this new way of doing things is here to stay.
For the second time, Google claims that its voice search is 95% accurate. As search precision has improved, the ease of use of voice search has increased. Furthermore, the process is more appealing and personalized now that it is easier to use your voice to receive results and the results are more accurate to match what you ask for.
Finally, it is predicted that by 2023, voice results will account for half of all internet purchases. Untapped potential for digital marketers totals $40 billion. Because there are so many development drivers, making your website voice search-friendly is critical for the future.
- Programmatic Advertising
To acquire digital advertisements, programmatic ad buying is used. In contrast, automated buying is a process that uses algorithms and machines to purchase advertisements rather than human intervention.
AI-assisted programmatic advertising allows advertisers to target their intended consumers.
Automation provides long-term benefits such as higher conversion rates and lower client acquisition costs. Real-time bidding, a programmatic ad-buying technique that enables more precise and quick targeting, can be used to buy and sell ads on a case-by-case basis.
- Personalized and Automated Email Marketing
As the name implies, automated email marketing entails sending emails to your customers on a regular basis based on predefined triggers or timetables.
An email has always been the most dependable digital marketing channel. Promotional emails are an excellent way to inform your customers about your company’s achievements or upcoming sales.
However, due to the overuse of bulk email approaches, most consumers have stopped responding to promotional emails. Personalized emails are an excellent way to reclaim your customers’ attention and increase consumer engagement.
- Artificial Intelligence in Marketing
Artificial intelligence (AI) has recently caused quite a stir, with many people speculating that it will soon rule all aspects of human existence. Using an AI Chabot, 60 percent of internet users can have their questions answered on multiple apps or websites at the same time.
The content we consume on social media contains a lot of Artificial Intelligence (AI), and it’s designed to keep us engaged for longer! As a result, digital marketers have an excellent opportunity to capitalize on this cutting-edge technology, which is expected to be worth $190 billion by 2025.
Stay Ahead of the Competition
Digital marketing trends are emphasizing shared experiences in order to create better products, appropriately advertise and market them, and improve the customer experience. As we enter the new calendar year, it’s critical to understand current digital marketing trends and prepare for future digital marketing trends in order to stay on top of where digital marketing is going.