In 2020, we may witness some significant changes in the digital marketing landscape as some great technologies which have been gaining momentum over the years may make a significant impact this year.
The paradigm of digital marketing is changing rapidly, and digital marketers/agencies cannot afford to simply stick to the old ways of doing things.
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Now, let’s dig into the trends of digital marketing that will possibly reign in 2020.
1. Artificial Intelligence
Experts always knew that AI is going to play a dominating role in digital marketing. . While AI in digital has been a hot topic of discussion in the past couple of years and we are already seeing AI taking over digital platforms, 2020 is going to be the year where it will take the lead and play an important role in shaping the digital marketing landscape.
The AI technology enormously helps in understanding and analysing consumer behaviour by fetching data from various digital platforms for the company in order to improve user experience and consumer behaviours.
Nowadays, a very common example of application of AI technology is AI-based Chatbot that you come across while live chatting with various online ventures.
A parallel universe isn’t just a dream in today’s world. Human inventions like Virtual Reality (VR) and Augmented Reality (AR) are already making the impossible happen.
It’s evident how these two technologies are making a difference in digital world as a big chunk of companies are already using them in their marketing strategies by creating VR app and AR experience of their product or service. According to a report, AR will be worth a whopping $100 billion by 2024.
Both AR and VR are immersive experiences that take the consumer to an entirely different dimension. Where, on one hand VR created a virtual 3-dimensional atmosphere to indulge you into various activities like gaming, AR gives you the virtual and graphical view of the world around you and products that you use so that you can build an interactive relationship between the real world and virtual information.
Since the invention of Siri, people went head over heels as the technology was unique in its own sense but more than anything it is user friendly. Voice search enables the users to search or request about anything via their voice without any hassle of typing. The advent of Alexa by Amazon also persuaded people in large numbers. According to the experts, 50% of the requests will be made through voice search by year 2020.
Personalised marketing has been attaining dominance over other trends now. Nobody wants to see irrelevant ads on their screens. In recent times, it is observed that people only want to see what they are interested in. Users also seem to be attracted to the products that provide personalised services.
For Example, companies like Netflix are already winning hearts with their customised recommended videos to individuals.
5. Video Marketing
There is not a slightest of doubt that video marketing has a better impact on the customer rather than the still picture. Anything that is interactive will drive the eyeballs automatically. Lately, we have seen the drift of content towards the video more. According to a report, 99% of video marketers said that they will continue to use video content in 2020 and 95% plans on to increase their spend on the same.
6. Influencer Marketing
Word of mouth has always been considered as a strong form of advertising but when these words come out of the mouths of impactful personalities, the marketing and advertising takes an even bigger leap. Influencer marketing is trending since years now and will only get bigger in coming years. Influencer marketing helps greatly in engaging with new audiences and creating brand awareness.
7. Alternative Social Media Channels
With the growing dominance of GEN Z over internet. The social media platforms like Facebook and Twitter, have faced a slightest of decline in their following and usage. Therefore, other social platforms like Instagram, Snapchat, Tiktok and Pinterest etc. are capturing the interest of people. Limiting your presence over a few channels might prove dicey for your business. Therefore, in 2020, get ready to introduce your business to a new world social media platform.
8. Shoppable Posts
Apart from e-commerce websites, the number of online purchases from social platforms are increasing every day. Therefore, shoppable posts allow you to view a product’s price and shop directly from the same platform and hence decrease the hassle. In 2020, you can see a hike in shoppable posts, and it will be able on more social media platforms. Currently, Instagram is using this feature more dominantly and the results so far have proven to be good.