Are you looking to sell products for a new startup through digital marketing? The Social Media has made this mission easier than ever. In fact, if you know what youre doing, you can reach millions of people on a tight budget and that just through engaging with your audience
The question remains -how? Below are 5 tips for building an audience base, gaining maximum exposure and raising funds using social media.
Understand your channel well
Whichever channel you use, its important to know that every social media channel works differently and has its own kind of audience. E.g. Facebook helps you keep connected with friends and family. Twitter allows sharing content in small chunks. Google+ and LinkedIn are for professional networking. Some brands think that all the channels are alike and post the same thing on all of them. But that isn’t the smartest move; you need to tailor your content as per the network you’re on.
For example, on LinkedIn, you would publish a press release reaching out to potential investors. On Facebook, you might want to post a funny meme that your target audience will relate to.
Select the right network to socialize
There are various social media networks to choose from, thus selecting the best one is quite difficult. Moreover, developing a real, meaningful presence on any of them takes time and effort. Thus, maybe you should just focus on the most popular ones? According to predictions, Google+ will actually surpass Facebook in terms of numbers of followers and user engagement, but do you really need to focus on it?
Choose the audience you are catering to, see what networks they prefer and choose your channels wisely. Instead of being present on multiple platforms, focus where your brand can make the most impact.
Spend your marketing budget sensibly
There is a common perception that a social media account usually comes for free, but that doesnt mean your social strategy wont cost you anything. What matters is, where and how do you choose your spending, in order to maximize your ROI?
You can pay to promote your posts on social channels for reaching out to a larger number of people, but relevancy of the post to the audience plays a key role too. This is where choosing the right demographic would come into play.
Take a Humanly Approach
The major benefit of social media is the opportunity to directly interact with the audience and get their feedback. With a little effort, you can form real connections with the audience, which will result in knowing how people perceive your brand. How to do this?
To begin with, dont be a marketing robot, act like a human. Solve their query treating each individual differently. Engage your audience, rather than simply selling to them. This will ultimately, work in your favour.
Keep re-examining your social media strategy
One thing permanent in Social Media, is change! The world of social media is constantly evolving. And, if you dont change and evolve with it, youll be left behind. This means keeping a check on your social media strategy regularly to see whats working and whats not, and adjusting your strategy accordingly.
Hence, now you have the key tips for a successful social media campaign with you. So, start socializing today to generate audience and brand exposure that you always needed for your business.