Airbnb has redefined its marketing strategy by moving away from search advertising to focus more on expansive brand campaigns and strategic public relations. This shift is aimed at leveraging the power of Airbnb's already strong…
Read moreThe CEO’s Guide to Evaluating Social Media Marketing Efforts
As the CEO of the organization, it’s important to keep a constant tab on your company’s social media communication and marketing efforts. Apart from the fact that social media has proven to be one of…
Read moreWhat the C-Suite Needs to Know About Building a Website for Micro-Moments
In today’s time consumer behaviour is one of the most detailed and on-going research works that take place in this world. The preferences and choices of consumers change as per technology and convenience. With the…
Read moreA Comprehensive Guide to Mobile-First Design
In 2010, GSMA organized Mobile World Congress under the theme “Vision in Action,” with visionaries talking about the insights of upcoming technologies and what entrepreneurs should focus on developing to make technology even more user…
Read moreTrend Alert: PWAs – Are they going to take the Digital World by Storm?
'Today if you ask a smartphone user whether they use mobile browser for visiting a website that they excessively use or use its native app', it is likely that you will get the answer as…
Read moreHow CEOs Are Using Social Media – 15 Interesting Facts & Stats with Takeaways
With the growing trend of adopting digital technologies in every industry, the competition among the rivalries has grown to an unimaginable extent and it continues to throw new challenges for businesses everyday as the players…
Read moreTop 10 Facts about Indian Digital Landscape that CEOs/Business Owners Need to Know
It is no hidden fact that the digital platform of India is witnessing its unbelievable growth with sky being the limit. While the digital era in India is revolutionizing, it has become important for the…
Read moreUSAGE OF EMOJIS IN BUSINESS COMMUNICATION
There was a time when people would write thousands of words to explain their thoughts and reactions. However in today’s world, an emoji or an emoticon is enough to describe it. The phrase, “A picture…
Read moreAll That You Need to Know About Google AdWords’ New Interface
Google has always been coming up with new features that would enhance its users’ experience and make a difference for better. For starters, Google is planning a makeover for Gmail for a better experience, but…
Read moreA Beginner’s Guide to Amazon Ads
What are E-commerce Platforms? The E-commerce platform has seen immense growth in the past 10 years. Who knew that one could buy and sell at their convenience, stay hassle-free and even return disliked or undesired…
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