Airbnb has redefined its marketing strategy by moving away from search advertising to focus more on expansive brand campaigns and strategic public relations. This shift is aimed at leveraging the power of Airbnb's already strong…
Read moreTop 8 Digital Marketing Trends That Will Rule in 2020
In 2020, we may witness some significant changes in the digital marketing landscape as some great technologies which have been gaining momentum over the years may make a significant impact this year. The paradigm of…
Read moreMerits and Demerits of Social Media – The Impact on Our Society
Facebook opened its shop in 2004 and it took merely 15 years for its user base to grow from 0 to 2.2 billion. Twitter came 2 years later and currently has over 330 million active…
Read moreA Report on Social Media’s Role and Impact on 2019 Lok Sabha Elections
“The youth of India do not watch the television anymore. They see videos on YouTube. They go to social media to get their information.”, TV Mohandas Pai, the IT industry veteran told the India Today…
Read moreWhy Brands should have their own ecommerce store?
Website and Digital Properties We work so hard to create a good website with relevant content and images/ videos; then we work relentlessly to get traffic on the site; parallel we work on the other…
Read more23 Must-Have Business Apps for Modern-Day CEOs
Why Business Apps are Important? For any CEO, running an organisation takes most of his/her time and is mostly on the go - Meetings, events, conferences and a lot more, having a balanced and punctual…
Read moreTop 10 Web Design Trends to Watch for in 2019
As we enter 2019, here’s a gentle reminder for everyone out there- we’re heading towards the final lap of the decade. Feeling old yet? We know it is hard to believe but throughout this decade…
Read moreTop 10 Digital Marketing Trends to Watch Out for in 2019
Over the years, adopting the latest digital trends has helped many business owners to come up with better digital marketing strategies and thus giving them an edge over competitors. It has been predicted that the…
Read moreWhy Should CEOs Take SEO More Seriously?
Implementing a solid SEO strategy for a good digital presence is crucial but it has always been put on the back seat by many organizations/companies. Behind website re-designs, client approvals, improving UX & UI, basically…
Read moreRecap -10 Major Features Introduced by Google Ads in 2018
It has been more than 2 years since Google announced that they are redesigning Adwords for marketing in a mobile - first world because of the massive usage of smartphones to search anything on Google.…
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