Airbnb has redefined its marketing strategy by moving away from search advertising to focus more on expansive brand campaigns and strategic public relations. This shift is aimed at leveraging the power of Airbnb's already strong…
Read moreThe Great Indian Brand War – ITC vs Dabur vs Pepsi
The #SayNoToConcentrate campaign by ‘B Natural – ITC’ has got a new twist added to the story by both the targeted brands ‘Tropicana – Pepsi’ and ‘Real – Dabur’ replying with full zeal and enthusiasm.…
Read moreThe Great Indian Brand War – Banned or Healthy Choice for Consumers?
It’s not an everyday situation in India that the first page of a Daily Newspaper is featured with a Juice Brand, ‘B Naturals by ITC’ targeting two of its biggest competitors ‘Tropicana by ITC’ and…
Read moreFacebook Business Page: A Quick Guide to Create Great Facebook Posts
In the digital era, as Erik Qualman puts it, “we don’t have a choice on whether we Do social media, the question is how well we do it”. Yes, you heard it right. Being a…
Read more5 Things Entrepreneurs Need to Know About Digital Marketing
In the digital era, a business has to be adaptive to new technologies, emerging new marketing platforms, and promotional tactics . Be it a technology update, marketing strategy or promotion of your product/services; keeping up…
Read more5 Must-Have Mobile Apps for Business Owners
Owning a business in this digital era is quite demanding and challenging. From managing employees, keeping a track of production process to organizing all your notes, payments, and details in one place, can be quite…
Read moreTips to Leverage Facebook Messenger for Business Growth
Facebook offers a potential audience of over 1.3 Billion people and with more than 2 Billion messages sent between people and businesses, both automated and people-initiated; it has become every brand’s favourite. However, with time…
Read moreThe 5 Point Guide to Start with WhatsApp Marketing
Whenever there is a discussion about Social Media Marketing Channels and Campaigns, you instantly think of Facebook, Twitter, Instagram and LinkedIn because of their popularity and opportunities they offer to brands and businesses. However, with…
Read moreHow to run an Influencer Marketing campaign on Instagram
In the era, where everything is instant and automatic; social media has opened many new avenues for businesses and brands across the world. In recent years, Instagram has become the next favourite of not only…
Read moreTips to Develop a Business Vlog
Videos are a huge hit in the social media world with businesses as it has become a great way to engage with the target group. Be it an entrepreneur, budding influencer or a brand; Vlog…
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