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Top 5 Digital and Technology Trends – Takeaways for Indian Ecommerce Companies

India is reaching new heights in Ecommerce. Giants like Flipkart, Amazon and Snapdeal have been in the tussle to claim the top spot in the industry. With the increasing use of latest technologies- Drones, blockchain, augmented and virtual reality, digital assistants, machine learning, Internet of Things— here are some key technological and digital trends that […]

Emotional Advertising – Making a Difference

Be it a heinous crime or a positive development, Social Media has played an important role in voicing out the opinion of a common man. In no time the social media channels are buzzed with comments, reactions and news articles portraying the emotions of people over an incident. Furthermore, brands and celebrities are also seen […]

The Great Indian Brand War – ITC vs Dabur vs Pepsi

The #SayNoToConcentrate campaign by ‘B Natural – ITC’ has got a new twist added to the story by both the targeted brands ‘Tropicana – Pepsi’ and ‘Real – Dabur’ replying with full zeal and enthusiasm. Looking back, the war started when B Naturals directly attacked at both the brands by inviting them to make Indian […]