It is no hidden fact that the digital platform of India is witnessing its unbelievable growth with sky being the limit. While the digital era in India is revolutionizing, it has become important for the CEOs or the business heads to have a detailed knowledge about the latest trends and facts about the emerging and […]
There was a time when people would write thousands of words to explain their thoughts and reactions. However in today’s world, an emoji or an emoticon is enough to describe it. The phrase, “A picture is worth thousand words,” can perfectly be replaced by “An emoji is worth many characters.” Emojis are basically based on […]
Google has always been coming up with new features that would enhance its users’ experience and make a difference for better. For starters, Google is planning a makeover for Gmail for a better experience, but for now the hot topic is the new interface of Google AdWords. For quite some time the new AdWords interface […]
The E-commerce platform has seen immense growth in the past 10 years. Who knew that one could buy and sell at their convenience, stay hassle free and even return the disliked or undesired products. But where there is growth there’s competition and in order to become the best seller, a lot of thought process goes […]
India is reaching new heights in Ecommerce. Giants like Flipkart, Amazon and Snapdeal have been in the tussle to claim the top spot in the industry. With the increasing use of latest technologies- Drones, blockchain, augmented and virtual reality, digital assistants, machine learning, Internet of Things— here are some key technological and digital trends that […]
Facebook is arguably the most successful social media channel. Advertising on Facebook provides brands with numerous opportunities to create their presence on the social sphere along with generating quality leads or sales. Facebook advertising suite has plenty of customization options. These options can be leveraged to achieve any marketing objective, be it creating brand […]
Facebook (FB) has promised to roll out numerous iterations since the debacle of Cambridge Analytica. It’s working on to improve the way it gathers and uses user’s information and it has also started forbidding applications to gain more control. As you know information is the backbone of social media channels and this is what makes […]
In the world of Social Media, keeping your audience hooked to your page is one of the most important things. Apart from the regular posts and blogs, Contests are one of the best ways to generate engagement, reach and to promote your business as well. Yes, you got that right. You can promote your business […]
Be it a heinous crime or a positive development, Social Media has played an important role in voicing out the opinion of a common man. In no time the social media channels are buzzed with comments, reactions and news articles portraying the emotions of people over an incident. Furthermore, brands and celebrities are also seen […]
The #SayNoToConcentrate campaign by ‘B Natural – ITC’ has got a new twist added to the story by both the targeted brands ‘Tropicana – Pepsi’ and ‘Real – Dabur’ replying with full zeal and enthusiasm. Looking back, the war started when B Naturals directly attacked at both the brands by inviting them to make Indian […]