As we enter 2019, here’s a gentle reminder for everyone out there- we’re heading towards the final lap of the decade. Feeling old yet? We know it is hard to believe but throughout this decade (almost) many things evolved. Some were planned, some were not. But most importantly internet became large and witnessed commendable growth. […]
Over the years, adopting the latest digital trends has helped many business owners to come up with better digital marketing strategies and thus giving them an edge over competitors. It has been predicted that the digital marketing spend is to hit $118bn by 2021, with companies allocating huge budgets for digital marketing, you cannot afford […]
Implementing a solid SEO strategy for a good digital presence is crucial but it has always been put on the back seat by many organizations/companies. Behind website re-designs, client approvals, improving UX & UI, basically behind almost everything. Even when SEO is considered in the blueprint, convincing the c-suite to prioritize, allocate sufficient budget, find […]
It has been more than 2 years since Google announced that they are redesigning Adwords for marketing in a mobile – first world because of the massive usage of smartphones to search anything on Google. Today in 2018, Google has released a lot of cool new features for Google Ads that are now available to […]
The phrase ‘Data Breaching’ has been widely trending across the web in the recent times. Over the years we have witnessed that there have been several data leaks of personal information of people around the globe that is used on daily basis. In some cases, the data breached was made encrypted and inaccessible to the […]
For an enterprise, to have a good online presence, having an attractive and professional-looking website is one of the essential requirements – It boosts the credibility and online image of the enterprise. Living in 2018 has made us experience incredible technological advancements that are providing user friendly experiences across the digital platforms. However, few among […]
As the CEO of the organization, it’s important to keep a constant tab on your company’s social media communication and marketing efforts. Apart from the fact that social media has proven to be one of the most effective marketing channels, it’s also a PR channel which connects your company with the target audience and public […]
In today’s time consumer behaviour is one of the most detailed and on-going research works that take place in this world. The preferences and choices of consumers change as per technology and convenience. With the availability of world’s information in their pockets, their hearts and minds can be won and lost in mere seconds and […]
In 2010, GSMA organized Mobile World Congress under the theme “Vision in Action,” with visionaries talking about the insights of upcoming technologies and what entrepreneurs should focus on developing to make technology even more user friendly. Eric Schmidt, then the CEO of Google in the same event put forward a thought for designers to follow […]
‘Today if you ask a smartphone user whether they use mobile browser for visiting a website that they excessively use or use its native app’, it is likely that you will get the answer as – Native Application. It is because; native applications are reliable, load faster, enable you to work offline, have push notifications […]