A technology that doesn’t just understand the words we say but also grasps the intent behind them, interacting with us in a way that feels completely natural. This isn’t a glimpse into the distant future—it’s the present reality presented by Natural Language Processing (NLP) within digital marketing. Standing at the prime of artificial intelligence, NLP […]

The integration of AI into marketing practices has been nothing short of revolutionary. Initially, the adoption of AI was perceived as a tool for automating daily tasks — indeed, it liberated countless hours previously dedicated to data entry, content scheduling, and manual analysis. Yet, the influence of AI extends far beyond these operational efficiencies. It […]

When building a website, the ultimate goal is to make it accessible and engaging for both users and search engines like Google. SEO is the bridge that connects your content on your website with potential visitors, guiding search engines through your site to ensure your content reaches its intended audience. The Google SEO guide outlines […]

Marketing has witnessed a 360-degree change. Gone are those days when marketing was limited to tangible means like out-of-home (OOH) advertising and newspaper advertising. In today’s digital-driven world, businesses use marketing strategies to connect with their audience and grow. Out of these, performance marketing is emerging as a powerful strategy in advertising. This form of […]

India is at the forefront of a digital revolution, now home to over 800 million internet users and ranked as a global leader in connectivity. This surge is powering our e-commerce to potentially reach $200 billion by 2026.  Interestingly, this groundbreaking shift in 2023 led to digital ad spending overtaking TV, grabbing a 44% market […]

Digital marketing is a creative realm that is constantly evolving and changing. As we have swiftly stepped into 2024, some trends and predictions are expected to be prevalent in the marketing landscape. As a digital marketing expert, it is important to have a fair idea of what’s happening around you and keep a check on […]

The recent Union Budget announcement has significantly focused on the transformation of various travel destinations, positioning them as prime tourist spots for this FY. Announcing interest-free loans for states and giving a special mention to Lakshadweep, this country island is now at the forefront of being a tourist hub in this FY. This development becomes […]

Are you aware that every second Google processes a staggering 40,000 search queries? This adds up to a daily total of approximately 3.5 billion searches globally, as highlighted by Internet Live Stats. Google has become an integral part of our online lives, to the extent that a striking 75% of users never venture beyond the […]

Every year, marketing’s rulebook gets rewritten. It’s not just about trends; it’s a rollercoaster ride through global events and tech advancement. Take 2020: the pandemic didn’t just tweak digital marketing – it turned it on its head. User targeting? Completely remapped. Fast forward to 2022, with the world stuck with intercountry conflicts, and in 2023 […]

In the ever-evolving digital advertising market, scaling up isn’t just important—it’s crucial for staying ahead and satisfying client needs in a dynamic competitive marketplace. As 2024 unfolds with its new strategies and Marketing trends 2024, the role of the (Chief Marketing Officer) CMO leadership vision becomes increasingly vital in steering digital growth. Here at our […]

A million-dollar question that is still lingering! What is the impact of Dark Social on Analytics in 2024? But before we understand the impact of dark social, as a reader you need to understand the basics behind this term. ‘Dark Social’, is an intrusive yet something commonly used term by every marketer. It’s all about […]