The phrase ‘Data Breaching’ has been widely trending across the web in the recent times. Over the years we have witnessed that there have been several data leaks of personal information of people around the globe that is used on daily basis. In some cases, the data breached was made encrypted and inaccessible to the […]
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The Ultimate Checklist to Evaluate Your Corporate Website
For an enterprise, to have a good online presence, having an attractive and professional-looking website is one of the essential requirements – It boosts the credibility and online image of the enterprise. Living in 2018 has made us experience incredible technological advancements that are providing user friendly experiences across the digital platforms. However, few among […]
The CEO’s Guide to Evaluating Social Media Marketing Efforts
As the CEO of the organization, it’s important to keep a constant tab on your company’s social media communication and marketing efforts. Apart from the fact that social media has proven to be one of the most effective marketing channels, it’s also a PR channel which connects your company with the target audience and public […]
What the C-Suite Needs to Know About Building a Website for Micro-Moments
In today’s time consumer behaviour is one of the most detailed and on-going research works that take place in this world. The preferences and choices of consumers change as per technology and convenience. With the availability of world’s information in their pockets, their hearts and minds can be won and lost in mere seconds and […]
A Comprehensive Guide to Mobile-First Design
In 2010, GSMA organized Mobile World Congress under the theme “Vision in Action,” with visionaries talking about the insights of upcoming technologies and what entrepreneurs should focus on developing to make technology even more user friendly. Eric Schmidt, then the CEO of Google in the same event put forward a thought for designers to follow […]
Trend Alert: PWAs – Are they going to take the Digital World by Storm?
‘Today if you ask a smartphone user whether they use mobile browser for visiting a website that they excessively use or use its native app’, it is likely that you will get the answer as – Native Application. It is because; native applications are reliable, load faster, enable you to work offline, have push notifications […]
How CEOs Are Using Social Media – 15 Interesting Facts & Stats with Takeaways
With the growing trend of adopting digital technologies in every industry, the competition among the rivalries has grown to an unimaginable extent and it continues to throw new challenges for businesses everyday as the players continue to innovate and improvise in the race to stay ahead. The advancement in technologies and its marketing science have […]
Top 10 Facts about Indian Digital Landscape that CEOs/Business Owners Need to Know
It is no hidden fact that the digital platform of India is witnessing its unbelievable growth with sky being the limit. While the digital era in India is revolutionizing, it has become important for the CEOs or the business heads to have a detailed knowledge about the latest trends and facts about the emerging and […]
USAGE OF EMOJIS IN BUSINESS COMMUNICATION
There was a time when people would write thousands of words to explain their thoughts and reactions. However in today’s world, an emoji or an emoticon is enough to describe it. The phrase, “A picture is worth thousand words,” can perfectly be replaced by “An emoji is worth many characters.” Emojis are basically based on […]
All That You Need to Know About Google AdWords’ New Interface
Google has always been coming up with new features that would enhance its users’ experience and make a difference for better. For starters, Google is planning a makeover for Gmail for a better experience, but for now the hot topic is the new interface of Google AdWords. For quite some time the new AdWords interface […]
A Beginner’s Guide to Amazon Ads
What are E-commerce Platforms? The E-commerce platform has seen immense growth in the past 10 years. Who knew that one could buy and sell at their convenience, stay hassle-free and even return disliked or undesired products. But where there is growth there’s competition and in order to become the best seller, a lot of thought […]