Airbnb has redefined its marketing strategy by moving away from search advertising to focus more on expansive brand campaigns and strategic public relations. This shift is aimed at leveraging the power of Airbnb's already strong…
Read moreYouTube Tricks & Hacks you need to know right now
Social Media is a powerful way to create the “Know, Like, Trust” factor with your community. And when it comes to social channels Facebook, Twitter & Instagram always top the list and somehow YouTube often…
Read moreBehaviour and Persona Analysis in Social Media
“Social Media is more about Sociology and Psychology than it is about Technology”. Facebook, Twitter, Instagram, Snapchat, and many other social platforms make the statement “too many choices spoil the decision”, true. The decision to…
Read moreMobile Apps in India – Growth and Industry Trends
The mobile app market is growing faster than a beanstalk and with the rise in the demand it is expected to grow bigger by the years. Being a developing country, India’s growth rate in respect…
Read moreE-commerce Companies Marketing Budget: A Comprehensive Study
The ecommerce market is seeing a steady growth with many new start-ups coming up every day. While, in last few years, some brands have brought a revolution in the ecommerce world like Amazon, Flipkart, Myntra,…
Read moreWhy Online Reputation Management is important for a Business
“Your reputation is your passport to unlimited possibilities”. This statement is counted as a true saying in the digital world where over 1 billion people are meeting in the cyberspace every day. Be it the…
Read moreE-Commerce Trends to Rule in 2017
The time has changed now and this internet era has greatly changed the way we shop, as now everything can be bought online that too without the use of physical money. 2016 witnessed a sharp…
Read moreTop Social Media Predictions for 2017
The New Year rang in with some promising resolutions, revolutionary changes across the globe and predictions. Talking about predictions, this year also there are some things and events buzzing around that what will rule the…
Read moreSnapchat for Business – Do’s and Don’ts
The reach of Social Media is global and on the ever-growing rise. The regular updates, selfies and every activity on the social channels makes it apparent that it rules the world so much that it…
Read moreFacebook Pixel – The perfect solution to track your Facebook Ads
What started as a social networking site has now become a social business hub. Facebook is ever evolving with its innovative and commendable features. And one of the not-to-miss feature is Facebook Pixel. It is…
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