May 4th, 2020 brought a surprise for all digital marketers around the world and it was Google’s May Core Update. The update surely is a big one as it came amidst the Pandemic, where most businesses were already experiencing a big dip due to the impact of COVID-19; people never expected this jerk at this […]

The only area that seems to be withstanding this coronavirus storm is the digital landscape. On the surface, drawing the relevant connections is easy. People are practicing social distancing. Most countries and major cities are under lockdown. With events and offices standing cancelled,going digital is probably the only option left on the table. This means […]

In 2020, we may witness some significant changes in the digital marketing landscape as some great technologies which have been gaining momentum over the years may make a significant impact this year. The paradigm of digital marketing is changing rapidly, and digital marketers/agencies cannot afford to simply stick to the old ways of doing things. […]

Facebook opened its shop in 2004 and it took merely 15 years for its user base to grow from 0 to 2.2 billion. Twitter came 2 years later and currently has over 330 million active accounts. The story of WhatsApp and Instagram is even more astounding as both came online nearly 5 years later than […]

“The youth of India do not watch the television anymore. They see videos on YouTube. They go to social media to get their information.”, TV Mohandas Pai, the IT industry veteran told the India Today in an interview just a day after the announcement of the 2019 Lok Sabha Elections on March 11 earlier this […]

Website and Digital Properties We work so hard to create a good website with relevant content and images/ videos; then we work relentlessly to get traffic on the site; parallel we work on the other digital properties and engage with our TG on the social media handles. Further to enhance the presence we would spend […]

Why Business Apps are Important? For any CEO, running an organisation takes most of his/her time and is mostly on the go – Meetings, events, conferences and a lot more, having a balanced and punctual professional life is a task of its own. However, there are many applications present on the app stores that are […]

As we enter 2019, here’s a gentle reminder for everyone out there- we’re heading towards the final lap of the decade. Feeling old yet? We know it is hard to believe but throughout this decade (almost) many things evolved. Some were planned, some were not. But most importantly internet became large and witnessed commendable growth. […]

Over the years, adopting the latest digital trends has helped many business owners to come up with better digital marketing strategies and thus giving them an edge over competitors. It has been predicted that the digital marketing spend is to hit $118bn by 2021, with companies allocating huge budgets for digital marketing, you cannot afford […]

Implementing a solid SEO strategy for a good digital presence is crucial but it has always been put on the back seat by many organizations/companies. Behind website re-designs, client approvals, improving UX & UI, basically behind almost everything. Even when SEO is considered in the blueprint, convincing the c-suite to prioritize, allocate sufficient budget, find […]

It has been more than 2 years since Google announced that they are redesigning Adwords for marketing in a mobile – first world because of the massive usage of smartphones to search anything on Google. Today in 2018, Google has released a lot of cool new features for Google Ads that are now available to […]