Google has always been coming up with new features that would enhance its users’ experience and make a difference for better. For starters, Google is planning a makeover for Gmail for a better experience, but for now the hot topic is the new interface of Google AdWords. For quite some time the new AdWords interface […]

What are E-commerce Platforms? The E-commerce platform has seen immense growth in the past 10 years. Who knew that one could buy and sell at their convenience, stay hassle-free and even return disliked or undesired products. But where there is growth there’s competition and in order to become the best seller, a lot of thought […]

India is reaching new heights in Ecommerce. Giants like Flipkart, Amazon and Snapdeal have been in the tussle to claim the top spot in the industry. With the increasing use of latest technologies- Drones, blockchain, augmented and virtual reality, digital assistants, machine learning, Internet of Things— here are some key technological and digital trends that […]

Facebook is arguably the most successful social media channel. Advertising on Facebook provides brands with numerous opportunities to create their presence on the social sphere along with generating quality leads or sales.   Facebook advertising suite has plenty of customization options. These options can be leveraged to achieve any marketing objective, be it creating brand […]

5 Major Changes by Facebook Post Cambridge Analytica Scandal Facebook (FB) has promised to roll out numerous iterations since the debacle of Cambridge Analytica. It’s working on improving the way it gathers and uses user information and it has also started forbidding applications to gain more control. As you know information is the backbone of […]

In the world of Social Media, keeping your audience hooked to your page is one of the most important things. Apart from the regular posts and blogs, Contests are one of the best ways to generate engagement, reach and to promote your business as well. Yes, you got that right. You can promote your business […]

Be it a heinous crime or a positive development, Social Media has played an important role in voicing out the opinion of a common man. In no time the social media channels are buzzed with comments, reactions and news articles portraying the emotions of people over an incident. Furthermore, brands and celebrities are also seen […]

The #SayNoToConcentrate campaign by ‘B Natural – ITC’ has got a new twist added to the story by both the targeted brands ‘Tropicana – Pepsi’ and ‘Real – Dabur’ replying with full zeal and enthusiasm. Looking back, the war started when B Naturals directly attacked at both the brands by inviting them to make Indian […]

It’s not an everyday situation in India that the first page of a Daily Newspaper is featured with a Juice Brand, ‘B Naturals by ITC’ targeting two of its biggest competitors ‘Tropicana by ITC’ and ‘Real by Dabur’ directly asking them to join for a cause #SayNoToConcentrate. The ad was featured across the billboards and […]

In the digital era, as Erik Qualman puts it, “we don’t have a choice on whether we Do social media, the question is how well we do it”. Yes, you heard it right. Being a brand the way you communicate with your audience makes a huge impact on them. When it comes to communication, there […]

In the digital era, a business has to be adaptive to new technologies, emerging new marketing platforms, and promotional tactics  . Be it a technology update, marketing strategy or promotion of your product/services; keeping up your business in pace with all these changes can be quite a challenging task. But, being an owner of a […]